MSPs Educating Clients
MSPs also known as managed service providers take care of IT systems operationally on behalf of their clients, which include small midsized businesses (SMB). MSPs empowering clients through education is a continuous priority. To date, more organizations have removed the traditional model of IT and have taken on MSPs to proactively monitor and maintain their in-house systems.
This usually works for both - the client who is able to benefit from working with an MSP and, the managed service provider receives a regular income stream.
MSPs Discover Benefits of Educating Clients
In order to reduce cybersecurity risks and costs, MSPs have discovered the benefits of educating clients. For example, by educating their clients there may be a reduction in support tickets being created whether it’s via in-house IT or through an MSP. The less support tickets are generated, the more profitable it is for the client and in turn improving the computer skillset of the user client base. By analyzing the support tickets, it may come to light that the majority of the issues are from the same sources and this can eliminate repeated issues in the future.
Ransomware and Data Breaches
Worldwide ransomware and data breaches are becoming headline news and no doubt small business owners are seeing these same headlines. No wonder, a study titled Underserved and Unprepared The State of SMB Cyber Security in 2019, found that 9 in 10 SMBs would hire a new MSP if it had “the right cybersecurity solutions”.
Now is the time for MSPs to educate their clients even more so, as SMBs realise that endpoint security is not enough to protect against ransomware and data breaches. Besides, the reasons to stop risk exposure of your clients business is because the cost to remedy attacks can be extortionate.
4 Ways to Show your Value
These 4 tactics may not be completely new, however these are just some of the ways. You can reach your target customer or existing customer in helping them improve the skillset of their user base:
- Targeted Webinars
- Training Videos
- Phishing Email Simulators
The bottom line is, successful education initiative that centers on strengthening the IT skillset of the client user base can create a powerful win-win for the MSP and the clients they serve. It can be beneficial for MSPs to upskill through a partner support program, such as TitanShield.